Theo Miller

We collaborated with Theo Miller, a national park landscape photographer, to create a visual identity that embodies the essence of nature. Inspired by park scenery, vintage nature guides, and retro gear, our design features typefaces like Ladi, evoking flowing water, and Gitan Latin & Herb, echoing classic publications. The logomark integrates a camera shutter and a flower from the 'o' and 'i' in Ladi. His business cards have a central die-cut, framing the landscape like a camera shutter, enhancing the photography theme.