The Love Club

We partnered with The Love Club, a high-end urban country club nestled in NYC's vibrant heart. Specializing in unique leisure experiences like pickleball, shuffleboard, and state-of-the-art golf simulators, alongside gourmet food and an up scale cocktail bar. The Love Club sought a distinctive visual identity. Drawing inspiration from 1970s country clubs with a contemporary edge, we crafted a logo, type hierarchy, and bespoke icons that encapsulate their upscale yet modern ethos.